Free Lead Generation Resources — Guides, Calculators, Templates & Playbooks
Everything you need to generate more leads, respond faster, and close more deals. Free tools, industry-specific guides, proven templates, and real case studies from businesses using PerfectLeads.
ROI Calculators
Run the numbers for your industry. See exactly what faster follow-up, better funnels, and automated nurture are worth to your business.
Lead Generation ROI Calculator
Enter your monthly ad spend, current cost per lead, and close rate — see what happens when you improve speed-to-lead and funnel conversion. Works for any industry.
Calculate your ROI →Speed-to-Lead Revenue Calculator
How much revenue are you losing to slow follow-up? Enter your monthly leads, current response time, and average deal value — see the cost of every minute of delay.
See your lost revenue →Missed Call Cost Calculator
How much is each unanswered call costing your business? Enter your call volume, miss rate, and average job/case/patient value. The number will surprise you.
Calculate your missed revenue →Home Services ROI Calculator
Built for contractors. Enter your average job value, monthly leads, and current close rate — see what automated follow-up and online booking add to your bottom line.
Run the numbers →Dental Patient Lifetime Value Calculator
What’s a new patient actually worth to your practice over 5, 10, and 15 years? Factor in hygiene visits, restorative work, cosmetic procedures, and referrals.
See patient lifetime value →Solar Cost Per Install Calculator
Shared vs. exclusive leads — see the true cost per install when you factor in sit rates, close rates, and rep time. Pre-qualification changes the math entirely.
Compare lead economics →Guides & Playbooks
Deep-dive guides on lead generation, follow-up strategy, and conversion optimization — organized by topic and industry.
Speed to Lead
The single biggest lever in lead conversion. These guides show you why response time matters more than lead quality, ad spend, or sales skill.
The Speed-to-Lead Guide
Why responding in 30 seconds vs. 30 minutes is the difference between a 21× higher contact rate and a dead lead. The data, the psychology, and the playbook.
Read the guide →After-Hours Lead Capture Playbook
40–60% of leads arrive outside business hours. This guide shows you how to capture, respond to, and book appointments from leads that come in at 10 PM on a Saturday.
Read the playbook →Missed Call Text-Back: Setup Guide
Every missed call costs you $500–5,000+ in lifetime value. This guide walks you through setting up automated text-back for missed calls in under 15 minutes.
Read the guide →Follow-Up & Nurture Strategy
Most leads don’t convert on the first touch. These guides show you how to build automated follow-up and long-term nurture systems that convert “not yet” into “yes.”
The Complete Lead Follow-Up Guide
How many follow-ups, what channel, what timing, what content. A data-backed framework for building follow-up sequences that actually convert — not just annoy.
Read the guide →Long-Term Nurture Campaign Blueprint
Most leads take 30–365 days to convert. This blueprint shows you how to build 90-day and 12-month automated drip campaigns that stay valuable without being annoying.
Read the blueprint →SMS Marketing for Local Businesses
98% open rate. 45% response rate. SMS crushes email for local businesses — if you do it right. Compliance, timing, templates, and the sequences that actually work.
Read the guide →Funnels & Conversion
Your funnel conversion rate is the multiplier that changes the economics of every ad dollar. These guides show you how to build funnels that convert 3–5× better than generic contact forms.
Landing Page Conversion Guide
Why most landing pages convert at 3–5% and the best convert at 20–30%. The psychology, the layout, the copy frameworks, and the testing methodology that gets you there.
Read the guide →Multi-Step Lead Qualification Funnels
Why multi-step funnels convert better than single-page forms — and how to design qualification questions that improve lead quality without killing conversion rate.
Read the guide →Google Review Automation Playbook
How to 3× your Google reviews in 90 days with automated post-service requests, smart routing, and the exact timing and wording that maximizes review completion rates.
Read the playbook →Industry-Specific Playbooks
Lead generation isn’t one-size-fits-all. These playbooks are built for specific industries — the right funnels, the right follow-up, the right timeline for your business.
Home Services Lead Gen Playbook
The complete system for contractors: emergency vs. project funnels, estimate follow-up sequences, no-show reduction, review campaigns, and the math behind ditching Angi.
Read the playbook →Dental Patient Acquisition Playbook
New patient funnels, Invisalign campaigns, treatment plan recovery, patient reactivation, and membership programs — the complete dental marketing system.
Read the playbook →Real Estate Lead Gen Playbook
Buyer & seller funnels, home valuation campaigns, 12-month nurture drips, open house capture, sphere of influence automation, and the math behind quitting Zillow.
Read the playbook →Med Spa Client Acquisition Playbook
Botox & filler funnels, body contouring campaigns, Instagram lead capture, membership upsell automation, and the recurring revenue model that transforms med spa economics.
Read the playbook →Solar Lead Gen Playbook
Homeowner qualification funnels, 90-day educational nurture, proposal follow-up, referral engine, and why pre-qualification changes the economics of solar sales entirely.
Read the playbook →Law Firm Intake Playbook
Practice area intake funnels, after-hours automation, retainer follow-up, case pre-qualification, and how to capture the 46% of legal inquiries that arrive outside business hours.
Read the playbook →Templates & Scripts
Proven follow-up messages, funnel copy, and email sequences you can copy, customize, and launch today. No starting from scratch.
50 SMS Follow-Up Templates
Instant response texts, missed call messages, appointment reminders, no-show follow-ups, review requests, and referral asks — customized by industry. Copy, paste, launch.
Get the templates →Email Nurture Sequence Templates
7-day, 14-day, 30-day, and 90-day email sequences for every stage of the buyer journey — from first inquiry to post-purchase review request. Includes subject lines and timing.
Get the sequences →Landing Page Copy Templates
Headline formulas, benefit blocks, social proof sections, urgency triggers, and CTA copy for high-converting lead generation funnels. Organized by industry and funnel type.
Get the templates →Google Review Request Templates
The exact SMS and email templates that generate 3× more Google reviews — with timing recommendations, smart routing logic, and negative review interception scripts.
Get the templates →Referral Campaign Templates
Post-service referral asks, referral reward programs, neighborhood campaigns, and sphere of influence nurture sequences. Includes timing for maximum referral generation.
Get the templates →Client Reactivation Templates
Win back dormant clients and patients. SMS and email sequences for 6-month, 12-month, and 18-month inactive contacts. Includes special offer structures and urgency messaging.
Get the templates →Case Studies
How real businesses use PerfectLeads to generate leads, close deals, and build predictable revenue. Each case study includes the problem, the system we built, and the measurable results.
Roofing Contractor: 5 to 40 Leads/Mo
Industry: Roofing · Plan: Ads Managed
How a single-crew roofing company in Dallas went from 5 word-of-mouth leads per month to 40+ exclusive leads with storm damage funnels and automated follow-up. 4.2× ROI.
Read case study →Dental Practice: $940K Reactivated
Industry: Dental · Plan: Done For You
How a multi-location dental group reactivated 94 dormant patients in 60 days using automated SMS campaigns — recovering $940K+ in lifetime patient value from one campaign.
Read case study →Real Estate Team: 32 to 51 Transactions/Yr
Industry: Real Estate · Plan: Done For You
How a 6-agent real estate team increased annual transactions by 59% with round-robin lead distribution, 12-month nurture drips, and automated sphere-of-influence campaigns.
Read case study →Plumber: $47K/Yr in Recurring Revenue
Industry: Plumbing · Plan: Done For You
How a plumbing company built $47,000/year in maintenance plan revenue by converting 22% of emergency call customers into annual subscribers through automated upsell sequences.
Read case study →Med Spa: $52K Recurring from Memberships
Industry: Med Spa · Plan: Ads Managed
How a Scottsdale med spa built $52K in annual recurring membership revenue by automating post-visit enrollment offers — converting 22% of repeat Botox clients into VIP members.
Read case study →Solar Company: $900 to $340 Cost/Install
Industry: Solar · Plan: Ads Managed
How an Arizona solar installer dropped cost per install by 62% — from $900 to $340 — by switching from shared aggregator leads to pre-qualified exclusive funnels with PerfectLeads.
Read case study →HVAC: $22K from Missed Call Recovery
Industry: HVAC · Plan: Done For You
How an HVAC company recovered $22K in a single peak week by capturing 90% of missed calls through automated text-back and overflow booking when all techs were full.
Read case study →Law Firm: 12% to 54% After-Hours Conversion
Industry: Law · Plan: Done For You
How a personal injury firm increased after-hours lead-to-consultation rate from 12% to 54% with instant text-back — signing 8 additional cases per quarter that previously went to competitors.
Read case study →Pest Control: 3× Google Reviews in 90 Days
Industry: Pest Control · Plan: DIY
How a pest control company went from 23 to 87 Google reviews in 3 months with automated post-service review requests — boosting their Google Map Pack ranking from #7 to #2.
Read case study →Comparison Guides
Detailed, honest comparisons between PerfectLeads and the platforms you’re probably already paying for.
PerfectLeads vs. Angi
Shared leads, rising costs, and no control. See why contractors are switching from Angi’s pay-per-lead model to exclusive, owned lead generation systems.
Read comparison →PerfectLeads vs. Thumbtack
Bidding on leads, messaging restrictions, and platform dependency. How contractors are building their own pipeline instead of competing on Thumbtack.
Read comparison →PerfectLeads vs. HomeAdvisor
Expensive shared leads, auto-charge billing, and leads that don’t answer. The full breakdown of HomeAdvisor’s model vs. building your own lead system.
Read comparison →PerfectLeads vs. Zillow Premier Agent
$200–500+ per shared buyer lead in competitive markets. See why real estate agents are building their own exclusive buyer and seller pipelines instead.
Read comparison →PerfectLeads vs. FindLaw / Martindale
$2,000–10,000/mo for directory listings and websites you don’t own. How law firms are replacing passive directories with active intake systems.
Read comparison →PerfectLeads vs. PatientPop
Website and SEO focus vs. active lead generation. How dental practices and med spas are complementing their web presence with campaign funnels and automation.
Read comparison →From the Blog
Actionable articles on lead generation, conversion optimization, and growing your service business.
Speed to Lead: 17 Statistics That Will Change How You Follow Up
The data behind why response time is the #1 factor in lead conversion — and what it means for your business in 2026.
Read article →Tired of Angi? Here’s How to Build Your Own Lead Pipeline
A step-by-step guide for contractors who are ready to stop paying $50–150 per shared lead and start generating their own exclusive leads.
Read article →How Google Reviews Impact Local SEO (And How to Get More)
The direct relationship between review quantity, review velocity, and Google Map Pack ranking — plus the automation strategy that gets results.
Read article →Ready to See What PerfectLeads Can Do for Your Business?
These resources show you the strategy. PerfectLeads gives you the system to execute it. Book a free 15-minute audit and we’ll show you exactly where leads are slipping through the cracks in your current setup.
