Exclusive Roofing Leads — Captured, Followed Up & Booked Automatically
Stop paying $100+ for shared roofing leads on Angi and HomeAdvisor. PerfectLeads builds your own exclusive pipeline — storm damage funnels, instant SMS follow-up, estimate booking, and insurance claim nurturing — all running on autopilot while you’re on the roof.
Why Most Roofers Struggle to Generate Consistent Leads
You’re great at roofing. But the feast-or-famine cycle — swamped after a storm, crickets in the off-season — is killing your growth. Here’s what’s going wrong.
Shared Leads Are a Money Pit
Roofing leads on Angi cost $50–150+ each — and the same homeowner gets sent to 3–5 roofers. You’re paying premium prices to enter a bidding war where the cheapest quote wins.
You Can’t Follow Up From a Roof
A lead comes in at 10 AM. You’re 30 feet up tearing off shingles. By the time you call back at 5 PM, they’ve booked an estimate with your competitor. The first roofer to respond gets the job 78% of the time.
Insurance Jobs Die in the Pipeline
Insurance roofing jobs take 30–90 days to close. Without automated follow-up, homeowners go dark after the adjuster visit, forget about your estimate, or hire whoever called them last.
A Complete Lead Generation Machine Built for Roofers
PerfectLeads automates every step of your roofing lead funnel — from homeowner’s first search to signed contract — so you focus on the work, not the chase.
Capture Leads
Storm damage funnels, free inspection offers & Google Ads landing pages.
Instant Follow-Up
SMS in 30 sec + email + voicemail — while you’re still on the roof.
Book Inspections
AI books roof inspections & estimates directly on your calendar.
Close the Job
Pipeline tracks every deal from lead to signed contract & completed job.
Storm Damage Funnels That Convert Homeowners Into Roofing Leads
When a hailstorm rolls through, every roofer in town scrambles for leads. The ones who win aren’t the best roofers — they’re the ones with a system already in place. PerfectLeads gives you pre-built storm damage funnels you can activate the moment weather hits, plus year-round lead capture pages for reroof, repairs, and inspections.
Every funnel is built around how homeowners actually search for roofing services: “roofer near me,” “hail damage roof repair,” “free roof inspection,” “insurance roof claim.” Your pages speak their language and capture their info before they move to the next result.
- Storm damage funnel — activate within hours of a weather event with geo-targeted messaging
- Free roof inspection funnel — year-round lead magnet for residential reroof prospects
- Insurance claim funnel — captures damage photos, insurance carrier, and claim status upfront
- Commercial roofing funnel — B2B lead capture with property size, roof type, and timeline fields
- Photo upload fields — homeowners submit damage photos before you even visit
- Click-to-call button for urgent storm damage calls
- Google Ads conversion tracking and Facebook pixel built in
- Mobile-first design — 75%+ of roofing searches happen on phones
Roofing Funnel Types
Follow Up With Every Roofing Lead in Under 30 Seconds
You’re on a tear-off at 10 AM when a homeowner fills out your storm damage form. On Angi, that lead goes to four other roofers — and the first one to call wins. With PerfectLeads, that homeowner gets a personalized SMS within 30 seconds, an email within a minute, and a voicemail drop within five. All automatic. All while you’re still on the ladder.
But speed is only half the battle. Roofing — especially insurance work — has a long sales cycle. A homeowner might fill out a form in May and not get their adjuster visit until June. Without follow-up, you’re forgotten. PerfectLeads runs multi-week nurture sequences that keep you top of mind through the entire insurance process.
- Instant response — SMS within 30 seconds: “Hi [Name], I saw your roof may have storm damage. I’m [Your Name] from [Company]. Can I ask a few quick questions about the damage?”
- Storm damage sequence — 14-day automated follow-up with inspection offer, damage education content, and booking CTAs
- Insurance claim nurture — 30–90 day sequence with adjuster prep tips, claim status check-ins, and approval follow-up
- Estimate follow-up — automated sequence after you leave an estimate: thank you, next steps, urgency triggers
- Missed call text-back — auto-SMS when you miss a call on the job site
- Seasonal re-engagement — reactivate old leads before storm season with inspection offers
- Referral request — automated ask after completed jobs: “Know any neighbors who need a roof inspection?”
Roofing Follow-Up Sequences
Book Roof Inspections & Estimates Without the Phone Tag
The roofing industry runs on inspections. No inspection = no estimate = no signed contract. But scheduling inspections is a nightmare of missed calls, voicemails, and “I’ll call you back” promises that never happen.
PerfectLeads’ AI booking assistant handles it for you. When a homeowner responds to your SMS or fills out a form, the system qualifies them (address, damage type, insurance status) and books the inspection directly on your calendar. The homeowner picks a time that works for them — even at 10 PM — and gets automatic reminders so they’re home when you show up.
- Online booking synced with Google Calendar & Outlook
- AI qualification before booking — address, damage type, insurance carrier, urgency
- Service-area verification (no booking outside your coverage zone)
- Automated reminders at 24h, 2h, and 30 min before inspection
- No-show reduction of up to 70% — homeowners are actually home when you arrive
- Route inspections to different sales reps or crews by zip code
- Post-inspection follow-up triggered automatically after the appointment
Roofing Inspection Booking
Track Every Roofing Job From Lead to Completed Reroof
Roofing deals are complex. A single job moves through multiple stages: lead → inspection → estimate → insurance adjuster → approval → signed contract → material order → install → final payment. Tracking all of that in your head or a spreadsheet is how $15,000+ jobs disappear.
PerfectLeads gives you a visual pipeline with deal stages designed specifically for roofing sales. Drag jobs between stages, see your total pipeline value, and know exactly which deals need follow-up today. Every SMS, email, call, and note is logged on the deal record — so when a homeowner calls back 6 weeks later, you have the full context.
- Roofing-specific pipeline stages: New Lead → Inspection Scheduled → Inspected → Estimate Sent → Insurance Filed → Adjuster Visit → Approved → Contract Signed → In Progress → Completed
- Deal value tracking — see your total pipeline value at a glance
- Complete conversation history per deal
- Task reminders for follow-ups, adjuster appointments, and material orders
- Win/loss analytics — know your close rate per lead source and campaign
- Revenue reporting by month, by campaign, by sales rep
- Mobile app — check your pipeline between inspections
Roofing Pipeline
The PerfectLeads Storm Season Playbook
When hail or wind hits your market, every roofer scrambles. The ones with a system already in place capture 80% of the leads. Here’s how PerfectLeads prepares you.
Pre-Built Storm Funnels
Storm damage landing pages ready to activate within hours. Geo-target by zip code. Upload hail maps and weather alerts. Turn on ads and start capturing leads the same day the storm hits.
Door Knock + Digital
Combine canvassing with digital follow-up. Your crew knocks doors — homeowners scan a QR code or text a keyword to enter your funnel. Now they’re in your CRM with automated follow-up even if they say “let me think about it.”
Storm ROI Tracking
Track every storm campaign separately — cost per lead, inspections booked, estimates sent, contracts signed. Know your exact ROI per storm event so you can scale what works.
Pro tip: The roofers who win storm season aren’t the ones who react — they’re the ones who have funnels, ads, and automations ready to activate before the storm hits. PerfectLeads Done For You clients get their storm system pre-built during onboarding.
Dominate the Google Map Pack With Automated Review Campaigns
When a homeowner searches “roofer near me,” Google shows three results in the Map Pack. The #1 factor that determines who shows up? Reviews. More reviews + higher rating = higher ranking = more free leads. It’s a compounding loop.
PerfectLeads automates the entire review process. After every completed job, the system sends a review request via SMS. Happy customers get a one-tap link to your Google profile. Unhappy customers are routed to private feedback. Most roofing contractors see their review count triple within 90 days.
- Automated review requests triggered when deal moves to “Completed”
- Smart routing — 5-star → Google, unhappy → private feedback form
- One-tap Google review link (no searching for your listing)
- Neighborhood referral campaigns — “Know any neighbors who need a roof inspection?”
- Review monitoring dashboard across Google, Yelp, and Facebook
- Review widget for your website — display 5-star testimonials automatically
Roofing Review Growth
PerfectLeads vs. Other Roofing Lead Sources
See how PerfectLeads stacks up against the lead gen platforms roofing contractors actually use.
| Feature | PerfectLeads | Angi / HomeAdvisor | Storm Group / Lead Resellers |
|---|---|---|---|
| Lead exclusivity | ✓ 100% exclusive | ✗ Shared with 3–5 roofers | ✗ Often resold multiple times |
| Storm damage funnels | ✓ Pre-built, activate in hours | ✗ No storm-specific funnels | ✗ Generic storm leads only |
| Automated SMS follow-up | ✓ Under 30 seconds | ✗ You follow up manually | ✗ You follow up manually |
| Insurance claim nurturing | ✓ 90-day automated sequence | ✗ No nurturing | ✗ No nurturing |
| CRM with roofing pipeline | ✓ 10-stage roofing pipeline | ✗ Basic lead list | ✗ Spreadsheet or nothing |
| Estimate booking | ✓ AI-powered 24/7 | ✗ Not available | ✗ Not available |
| Review automation | ✓ Auto review requests | Reviews only (no automation) | ✗ Not included |
| You own the data | ✓ Export anytime | ✗ Platform owns the data | ✗ Data is resold |
| Cost | From $97/mo flat | $50–150+ per shared lead | $30–80+ per lead (variable quality) |
What Roofing Contractors Say About PerfectLeads
Real roofers. Real lead generation results.
“We went from 5 roofing leads a month to over 40. The automated follow-up alone is worth 10× the price. I used to lose half my leads because I was on a tear-off and couldn’t call back for hours.”Jason T. — Roofing Contractor, Texas
“Last storm season we activated our PerfectLeads funnel the morning after hail hit. By noon we had 23 leads. By end of week we had 87 inspections booked. That one campaign paid for the entire year.”Carlos R. — Storm Restoration Company, Oklahoma
“Insurance jobs used to die in our pipeline. Homeowners would go dark for weeks after the adjuster visit. Now PerfectLeads sends check-in texts automatically. Our insurance close rate jumped from 35% to 62%.”Brandon W. — Roofing & Restoration, Colorado
Roofing Lead Generation Pricing
Plans for solo roofers and multi-crew operations. No long-term contracts. 14-day free trial.
- CRM & Roofing Pipeline
- Pre-Built Roofing Templates
- SMS & Email Automation
- Estimate Booking System
- Review Management
- Mobile App
- Everything in DIY
- Custom Storm Damage Funnel
- Insurance Claim Follow-Up Sequences
- Estimate Follow-Up Automation
- Review Request Campaigns
- Dedicated Onboarding
- Everything in Done For You
- Facebook & Google Roofing Ads
- Storm Season Ad Campaigns
- Ad Creative & Copy Production
- Bi-Weekly Strategy Calls
- Dedicated Account Manager
Most roofing contractors choose Done For You. We build your storm damage funnel, free inspection funnel, insurance claim nurture sequences, estimate follow-up automation, and review campaigns — all configured for roofing sales cycles. You’re generating leads within the first week.
Lead Generation for Other Home Service Trades
PerfectLeads builds niche systems for every trade. See how it works for yours.
Roofing Lead Generation — Common Questions
Everything roofing contractors need to know about PerfectLeads.
How many roofing leads can I expect with PerfectLeads?
Most roofing contractors on Done For You or Ads Managed plans generate 25–50+ exclusive leads per month depending on market size, ad budget, and weather. Storm damage campaigns can spike volume 3–5× during active weather events. Off-season, the system still generates reroof and inspection leads year-round.
Does PerfectLeads work for storm damage and insurance roofing?
Yes — this is one of our strongest use cases. PerfectLeads includes pre-built storm damage funnels with photo upload, damage assessment forms, and insurance-specific follow-up sequences. The system nurtures insurance leads through the full 30–90 day claims cycle with automated check-ins, adjuster appointment reminders, and approval follow-ups.
How is PerfectLeads different from buying roofing leads on Angi or HomeAdvisor?
Angi and HomeAdvisor sell the same roofing lead to 3–5 contractors for $50–150+ each. You’re paying premium prices to enter a bidding war. PerfectLeads builds your own exclusive pipeline — every lead is 100% yours, tracked in your CRM, and followed up automatically. You own the data forever, and your cost per lead drops over time as your funnels and reviews compound.
What is the typical cost per roofing lead with PerfectLeads?
Your cost per lead depends on your ad budget and market. Most roofers using PerfectLeads with Google or Facebook Ads see $25–75 per exclusive lead — compared to $50–150+ for shared leads on lead marketplaces. The automated follow-up and booking also dramatically improve your lead-to-estimate rate, lowering your effective cost per booked inspection.
Does PerfectLeads handle the long sales cycle for roofing jobs?
Absolutely. Roofing has one of the longest sales cycles in home services — especially insurance jobs that take 30–90 days from lead to signed contract. PerfectLeads runs long-term nurture sequences that keep you top of mind: initial response, estimate follow-up, insurance adjuster coordination, approval check-ins, and close sequences. Nothing falls through the cracks.
Can PerfectLeads help me get more Google reviews as a roofer?
Yes. After every completed roofing job, PerfectLeads automatically sends a review request via SMS with a one-tap Google review link. Happy homeowners leave a 5-star review. Unhappy customers are routed to private feedback. Most roofers triple their review count within 90 days — which directly improves their Google Map Pack ranking and generates more organic leads. See our full reputation management feature.
How Many Roofing Leads Is Your Business Missing?
Book a free 15-minute roofing lead audit. We’ll analyze your current setup, show you where homeowner leads are slipping through the cracks, and map out a system built specifically for roofing contractors.
