Exclusive HVAC Leads — Seasonal Campaigns, Emergency Callback & Tune-Up Booking on Autopilot
When the AC dies in July or the furnace quits in January, homeowners call the first HVAC company that picks up. PerfectLeads captures every lead — emergency and planned — responds instantly, books service calls, and fills your schedule year-round with seasonal campaigns that run themselves.
Why Most HVAC Companies Can’t Escape the Seasonal Rollercoaster
Summer and winter you’re drowning in calls. Spring and fall your trucks sit idle. The feast-or-famine cycle isn’t inevitable — it’s a system problem.
The Seasonal Revenue Rollercoaster
Peak season overwhelms your team — you turn away work and burn out techs. Off-season your revenue drops 40–60% and you struggle to keep good employees. Without a system to smooth demand, you’re always either drowning or starving.
Emergency Calls Overflow at the Worst Time
First heat wave of summer — 50 homeowners call about dead ACs on the same day. Your phones can’t keep up. Calls go to voicemail. Every missed call is a $300–$5,000 job that goes to your competitor. Peak season means peak lead leakage.
Year-Round Lead Generation Built for Heating & Cooling Companies
PerfectLeads flattens the seasonal curve — emergency automation for peak season, tune-up campaigns for the shoulder months, and maintenance agreements that generate revenue all year.
Capture Leads
Seasonal funnels for AC, furnace, heat pump & new system installs.
Instant Response
Emergency callback in 30 sec + seasonal nurture for planned work.
Book Service Calls
AI books tune-ups, repairs & consultations on your calendar 24/7.
Close & Retain
Pipeline tracking + maintenance agreement upsells after every job.
Seasonal Funnels That Capture HVAC Leads Year-Round
HVAC demand shifts with the weather, and your lead capture needs to shift with it. A “Contact Us” form doesn’t cut it when a homeowner needs their AC fixed today — and it’s overkill when they’re shopping for a new system in October. PerfectLeads gives you purpose-built funnels for every season and every service type.
Each funnel speaks the homeowner’s language for that specific need: emergency AC repair emphasizes speed and availability, furnace replacement highlights financing and efficiency ratings, and tune-up funnels use seasonal urgency. All pages are mobile-first because 70%+ of “AC repair near me” searches happen on phones — usually from the hot living room.
- Emergency AC repair funnel — click-to-call prominence, “Available Today” messaging, system symptoms dropdown
- Emergency furnace/heating funnel — “No Heat” urgency messaging, gas leak safety note, dispatcher routing
- AC tune-up funnel — spring campaign with early-bird pricing, system age capture, scheduling links
- Furnace tune-up funnel — fall campaign with pre-winter inspection offer
- New system / replacement funnel — system type, home square footage, financing interest, consultation booking
- Heat pump funnel — specific to heat pump installs and conversions with rebate information
- Commercial HVAC funnel — property type, system count, service contract inquiry
- Photo/video upload — homeowner shows you the thermostat error code or iced-up unit
- Google Ads + Facebook pixel tracking on every page
HVAC Funnel Calendar
Handle Peak Season Overflow Without Missing a Single Lead
The first 100°F day of summer — your phones ring off the hook. Your dispatcher is juggling 30 calls. Voicemail fills up. Every missed call is a $300 repair or a $6,000 system replacement walking out the door. The irony of HVAC? You lose the most money when business is the best.
PerfectLeads absorbs the overflow. Every lead — phone call, form submission, Google click-to-call — gets an instant automated response even when your team is maxed out. Emergency leads get an immediate SMS + direct routing to your dispatcher. Planned leads get a nurture sequence with booking links. The system never takes a lunch break, never puts anyone on hold, and never lets a lead slip.
- Emergency AC/furnace automation — instant SMS: “We received your emergency request. Our next available technician is being dispatched. Can you confirm your address and describe the issue?”
- Overflow handling — when all techs are booked, system offers next-available time slot instead of losing the lead
- Missed call text-back — “Sorry we missed your call — we’re handling high volume today. Describe your issue and we’ll prioritize your callback.”
- Tune-up nurture — 7-day sequence for non-urgent leads with early-bird pricing and scheduling links
- Replacement nurture — 30-day sequence for system replacement shoppers with financing info, efficiency comparisons, and consultation booking
- Seasonal reactivation — automated campaign to past customers before each season: “Summer’s coming — book your AC tune-up before the rush”
- Estimate follow-up — after system replacement quotes: thank you, financing options, urgency triggers, competitor comparison
- Two-way SMS tracking — every reply logged on the lead’s CRM record
HVAC Response System
Book Tune-Ups, Repairs & Consultations Without the Phone Tag
HVAC booking is complex. Emergency repairs need same-day dispatch. Tune-ups need to fill your schedule weeks out. System replacement consultations need dedicated blocks with your sales team. Juggling all three manually is how HVAC companies leave $50K+ on the table every year.
PerfectLeads handles all three booking types automatically. Emergency leads get routed to dispatch. Tune-up leads pick from available time windows on your calendar. Replacement consultation leads get booked with your comfort advisor. AI qualifies every lead first — system type, age, issue, urgency — so your team only shows up to qualified appointments.
- Emergency dispatch routing — routes to on-call technician during peak
- Tune-up booking — time-window slots synced with your availability
- System replacement consultation — books with comfort advisor / sales team
- AI qualification before booking — system type, age, square footage, urgency
- Automated reminders at 24h, 2h, and 30 min — 70% fewer no-shows
- Route to different techs by service type (install crew vs. repair tech)
- Capacity management — auto-close slots when schedule is full, offer waitlist
- Post-service follow-up triggered automatically
HVAC Booking Types
Track Every HVAC Job & Build Recurring Revenue With Maintenance Agreements
HVAC has two revenue engines: service/install revenue (lumpy, seasonal) and maintenance agreement revenue (predictable, year-round). Most HVAC companies only run the first engine. PerfectLeads turns on the second one automatically.
Your CRM pipeline tracks every deal from lead to completed job. But the magic happens after the job. PerfectLeads triggers maintenance agreement offers after every repair, seasonal reminder campaigns to your full customer database, and equipment warranty check-ins that generate callbacks and upgrades. One-time repairs become lifetime customers.
- HVAC pipeline stages: New Lead → Dispatched / Scheduled → Diagnosed → Estimate Sent → Approved → Parts Ordered → In Progress → Completed → Maintenance Agreement Offered
- Maintenance agreement upsell — automated SMS offer after every completed repair or tune-up
- Seasonal reminder campaigns — spring AC tune-up + fall furnace inspection emails to your full customer database
- Equipment age tracking — flag systems approaching end-of-life for replacement outreach
- Warranty check-ins — 6-month and 12-month follow-ups after installations
- Revenue tracking per technician, per service type, per campaign
- System replacement opportunity pipeline — separate from service pipeline
- Mobile app — check your pipeline between service calls
HVAC Revenue Engine
Flatten the Seasonal Curve & Keep Your Trucks Running 12 Months
The best HVAC companies don’t wait for the weather to generate leads. They run campaigns ahead of each season so the schedule is full before the first emergency call hits.
Spring (Mar–May)
AC tune-up campaign. Email + SMS to full customer database with early-bird pricing. “Book before the rush — $89 tune-up special.” Fills April and May with tune-ups before emergency season starts.
Summer (Jun–Aug)
Emergency AC capture. Google Ads + landing pages for “AC repair near me.” Instant follow-up and same-day dispatch. Overflow automation handles volume spikes on 100°F days. System replacement consultations for units that can’t be saved.
Fall (Sep–Nov)
Furnace inspection campaign. Seasonal email blast: “Winter is coming — is your furnace ready?” Pre-winter tune-ups and safety inspections. Carbon monoxide detector add-on offers. Equipment age assessments for replacement leads.
Winter (Dec–Feb)
Emergency heating capture. “No Heat” emergency funnels with immediate dispatch. Furnace replacement consultations for failed units. Space heater safety content drives awareness and trust during peak demand.
The PerfectLeads advantage: All four seasonal campaigns are pre-built during onboarding for Done For You clients. When spring hits, your AC tune-up campaign auto-activates. When summer peaks, your emergency funnels are already running. No last-minute scramble — the system runs itself.
Dominate “HVAC Near Me” With Automated Google Reviews
When a homeowner’s AC dies in July, they Google “AC repair near me” and pick from the Map Pack. The HVAC company with the most reviews and highest rating wins the click — and the job. Google reviews are your most powerful free lead source, and most HVAC companies drastically under-collect them.
PerfectLeads sends automated review requests after every completed job. One-tap link to your Google profile. Smart routing sends happy customers to Google and unhappy customers to private feedback. Most HVAC companies triple their review velocity within 90 days — which directly lifts their Map Pack ranking.
- Automated SMS review request after every completed service call
- Smart routing — satisfied → Google, dissatisfied → private feedback
- One-tap review link (no searching for your listing)
- Review monitoring across Google, Yelp, and Facebook
- Review widget to display 5-star ratings on your website
- Referral trigger after 5-star review: “Know anyone who needs AC service?”
HVAC Review Growth
PerfectLeads vs. Other HVAC Lead Sources
See how PerfectLeads compares to the lead platforms HVAC companies actually use.
| Feature | PerfectLeads | Angi / HomeAdvisor | Thumbtack |
|---|---|---|---|
| Lead exclusivity | ✓ 100% exclusive | ✗ Shared with 3–5 HVAC companies | ✗ Shared leads |
| Seasonal campaign automation | ✓ 4 pre-built seasonal campaigns | ✗ No campaign tools | ✗ No campaign tools |
| Emergency overflow handling | ✓ Auto-response + dispatch routing | ✗ You handle overflow manually | ✗ You handle overflow manually |
| Tune-up booking automation | ✓ Self-service online booking | ✗ No booking system | ✗ No booking system |
| CRM with HVAC pipeline | ✓ Service + replacement pipelines | ✗ Basic lead list | ✗ No pipeline |
| Maintenance agreement upsells | ✓ Automated post-service offers | ✗ Not available | ✗ Not available |
| Equipment age tracking | ✓ Replacement opportunity alerts | ✗ No customer data | ✗ No customer data |
| Review automation | ✓ Auto requests + smart routing | Reviews only (no automation) | Reviews only |
| You own the data | ✓ Export anytime | ✗ Platform owns data | ✗ Platform owns data |
| Cost | From $97/mo flat | $30–100+ per shared lead | $20–70+ per shared lead |
What HVAC Companies Say About PerfectLeads
Real HVAC contractors. Real lead generation results.
“Last July we had a week of 105°F days. Normally we’d miss 30-40 calls. With PerfectLeads every missed call got an instant text-back and we booked 90% of them within an hour. We added $22K in revenue that week alone.”Lisa K. — HVAC Company Owner, Georgia
“The seasonal campaigns are a game changer. Our spring AC tune-up campaign fills April and May before the first hot day. We went from scrambling for off-season work to being booked 3 weeks out year-round.”Derek M. — Heating & Cooling Company, Michigan
“Maintenance agreements were always an afterthought. Now PerfectLeads auto-sends the offer after every job. We added 134 agreements in 6 months — that’s $40K/year in recurring revenue we never had before. Completely changed our cash flow.”Jennifer H. — HVAC Operations Manager, North Carolina
HVAC Lead Generation Pricing
Plans for one-truck shops and multi-crew operations. No contracts. 14-day free trial.
- CRM & HVAC Pipeline
- Pre-Built HVAC Templates
- SMS & Email Automation
- Service Booking System
- Review Management
- Mobile App
- Everything in DIY
- 4 Seasonal Campaign Funnels
- Emergency Overflow Automation
- Maintenance Agreement Sequences
- Review Request Campaigns
- Dedicated Onboarding
- Everything in Done For You
- Facebook & Google HVAC Ads
- Seasonal Ad Campaigns
- Ad Creative & Copy Production
- Bi-Weekly Strategy Calls
- Dedicated Account Manager
Most HVAC companies choose Done For You. We build all four seasonal campaign funnels, emergency overflow automation, maintenance agreement upsell sequences, and review campaigns — pre-configured for HVAC buying cycles. Your spring tune-up campaign can be running before you finish onboarding.
Lead Generation for Other Home Service Trades
PerfectLeads builds niche systems for every trade.
HVAC Lead Generation — Common Questions
Everything HVAC companies need to know about PerfectLeads.
How many HVAC leads can I expect with PerfectLeads?
Most HVAC companies on Done For You or Ads Managed plans generate 30–55+ exclusive leads per month depending on market size, ad budget, and season. Summer AC and winter furnace peaks can push volume 2–3× above off-season baseline. Tune-up campaigns fill the gaps between emergency seasons.
How does PerfectLeads handle seasonal HVAC demand?
PerfectLeads includes pre-built seasonal campaign templates for every part of the HVAC calendar: spring AC tune-ups, summer emergency AC repair, fall furnace inspections, and winter heating emergencies. Done For You clients get all four campaigns pre-configured during onboarding. Campaigns auto-activate based on your schedule or can be triggered manually when the first heat wave or cold snap hits.
Does PerfectLeads work for both residential and commercial HVAC?
Yes. PerfectLeads includes separate funnel templates for residential and commercial HVAC. Commercial funnels capture property type, square footage, system type, and service contract needs. Residential funnels focus on system age, issue description, and urgency. Each routes to different pipelines and follow-up sequences so you manage residential and commercial leads separately.
Can PerfectLeads help HVAC companies sell more maintenance agreements?
Absolutely — this is one of the highest-ROI features for HVAC companies. After every completed service call, PerfectLeads triggers automated maintenance agreement offers via SMS. Spring and fall tune-up reminders go to your entire customer database. Most HVAC companies see 20–30% conversion on these offers, building predictable recurring revenue that smooths out the seasonal rollercoaster.
What is the typical cost per HVAC lead with PerfectLeads?
Most HVAC companies using PerfectLeads with Google or Facebook Ads see $20–60 per exclusive lead — compared to $30–100+ for shared leads on Angi or Thumbtack. Emergency AC and furnace leads cost more but convert at higher rates. Tune-up and maintenance leads are the cheapest at $10–25 per lead and help fill the off-season schedule.
How is PerfectLeads different from buying HVAC leads on Angi?
Angi sells the same HVAC lead to 3–5 contractors for $30–100+ each. During peak season, every HVAC company in town is buying the same leads — it’s a price war. PerfectLeads builds your own exclusive pipeline. Every lead is 100% yours, followed up automatically, tracked in your CRM, and you own the customer data forever. No sharing, no bidding.
How Many HVAC Leads Is Your Business Missing?
Book a free 15-minute HVAC lead audit. We’ll analyze your current setup, show you where heating and cooling leads are slipping through the cracks, and map out a year-round system built for HVAC companies.
