Lead Generation for Home Services

Stop Losing Jobs to Slow Follow-Up. Automate Your Contractor Lead Generation.

78% of homeowners hire the first contractor who responds. PerfectLeads captures leads from your ads, website, and Google profile — then follows up with SMS, email, and voicemail in under 30 seconds. You just show up and close.

✓ 40+ Leads/Mo Avg. ✓ Exclusive Leads — Not Shared ✓ No Long-Term Contract
PerfectLeads performance for home service contractors
40+ Avg. Exclusive Leads/Mo
< 30 sec Speed to First Contact
3.8× Avg. ROI in 90 Days
70% No-Show Reduction
The Problem

Why Most Contractors Struggle With Lead Generation

You’re great at your trade. But generating a consistent flow of qualified leads? That’s a different skill — and most contractors are fighting the wrong battles.

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Slow Follow-Up Kills Deals

The average contractor takes 5+ hours to respond to a new lead. By then, the homeowner has already called three competitors and booked an estimate. Speed to lead is everything in home services.

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Shared Leads Waste Money

Platforms like Angi and Thumbtack sell the same lead to 3–5 contractors. You pay $50–100 per lead just to compete on price. That’s not lead generation — it’s a bidding war.

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No System = No Consistency

Leads come in from Google, Facebook, yard signs, and referrals — but there’s no CRM, no follow-up sequence, no pipeline. Deals fall through the cracks and revenue gets left on the table.

The PerfectLeads Solution

A Complete Lead Generation System Built for Contractors

PerfectLeads replaces your scattered tools with one automated system designed specifically for how home service businesses generate and close leads.

Step 1 — Contractor Lead Capture

Landing Pages That Convert Homeowners Into Leads

Your website might look professional, but if it doesn’t capture leads, it’s a digital business card. The average contractor website converts under 2% of visitors. PerfectLeads replaces that with purpose-built landing pages that convert 5–8% — designed specifically for home service customers.

Homeowners searching for “roofer near me” or “emergency plumber” want three things: proof you’re legit, a way to contact you instantly, and confidence you’ll show up. Our contractor funnels deliver all three.

  • Pre-built funnel templates for roofing, plumbing, HVAC, electrical, and more
  • Click-to-call buttons for emergency services
  • Instant quote request forms with service-area filtering
  • Photo upload fields for damage assessment (roofing, water damage)
  • Google Business Profile integration for review display
  • Mobile-first design — 70%+ of homeowner searches are on mobile
  • UTM tracking to know exactly which ad, keyword, or referral source drove each lead
🎯

Contractor Funnel Performance

5–8% Conversion rate (vs. 2% industry avg.)
70%+ Mobile traffic captured
100% Source tracking on every lead
Step 2 — Instant Contractor Follow-Up

Respond to Every Lead in Under 30 Seconds

A Harvard Business Review study found that businesses who respond within 5 minutes are 100× more likely to connect with a lead than those who wait 30 minutes. In home services, the window is even tighter — homeowners with a leaking pipe or damaged roof are calling every contractor on the first page of Google.

PerfectLeads fires a multi-channel follow-up sequence the instant a homeowner submits a form or calls your tracking number. They get a personalized text within 30 seconds, an email within a minute, and a voicemail drop within five. Your follow-up runs automatically while you’re on a job site — and it continues for days or weeks until the lead books or opts out.

  • SMS within 30 seconds: “Hi [Name], thanks for reaching out about your [service]. I’m [Your Name] — can I ask a few quick questions?”
  • Personalized email with company branding and service info
  • Ringless voicemail drop — your voice, their inbox, no interruption
  • Multi-step nurture: Day 1, Day 3, Day 7, Day 14 follow-ups
  • Missed call text-back — auto-send SMS when you miss a call on the job site
  • Re-engagement campaigns for leads who went cold
  • Different sequences for emergency vs. planned services

Contractor Speed to Lead

< 30 sec First SMS after lead capture
100× More likely to connect (vs. 30 min wait)
78% Of homeowners hire the first responder
Step 3 — Estimate & Appointment Booking

Let Homeowners Book Estimates — Without the Phone Tag

You’re on a roof at 2 PM when a lead calls. You miss it. You call back at 5 PM. They don’t answer. You try again tomorrow. They’ve already booked someone else. This cycle kills contractor revenue.

PerfectLeads eliminates phone tag with AI-powered booking. When a homeowner fills out a form or responds to an SMS, the system qualifies them (service needed, address, timeline) and books an estimate appointment directly on your calendar — even at 11 PM on a Saturday.

  • Online booking synced with Google Calendar & Outlook
  • AI qualification — service type, address, urgency, budget range
  • Service-area verification before booking
  • Automated appointment reminders (SMS + email) at 24h, 2h, and 30 min
  • No-show reduction of up to 70%
  • Reschedule links to reduce cancellations
  • Route to different calendars by service type or crew availability
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Contractor Booking

24/7 Homeowners book on their schedule
70% Reduction in no-shows
0 Missed calls that turn into lost jobs
Step 4 — Pipeline & Close the Job

Track Every Job From Lead to Signed Contract

Most contractors “track” their pipeline in their head, a notebook, or a spreadsheet they never open. Deals slip through. Estimates go unsent. Follow-ups get forgotten. Revenue disappears.

PerfectLeads gives you a visual pipeline with stages built for contractors: New Lead → Estimate Scheduled → Estimate Sent → Proposal → Signed → In Progress → Completed. Drag deals between stages, set follow-up reminders, and see your total pipeline value at a glance.

  • Drag-and-drop pipeline with contractor-specific deal stages
  • Complete conversation history — every SMS, email, call, and note
  • Estimate and proposal tracking
  • Revenue forecasting by month and by trade
  • Win/loss analytics — know your close rate and avg. job value
  • Task assignments for crew scheduling and follow-ups
  • Mobile app — manage your pipeline from the job site
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Contractor Pipeline

100% Visibility from lead to completed job
3.8× Avg. ROI within 90 days
$0 Revenue left on the table
Bonus — Reputation & Referrals

Get More 5-Star Google Reviews on Autopilot

Google reviews are the #1 factor homeowners use to choose a contractor. Yet most contractors only get reviews from the customers who volunteer — which is usually the angry ones. PerfectLeads automates the review process so every happy customer gets asked, every time.

After a job is marked complete in your pipeline, PerfectLeads automatically sends a review request via SMS. Happy customers are directed to your Google profile with a one-tap review link. Unhappy customers are routed to a private feedback form — so you can fix the issue before it becomes a 1-star review.

  • Automated review requests triggered by pipeline stage
  • Smart routing — happy → Google, unhappy → private feedback
  • One-tap review links (no searching for your listing)
  • Review monitoring across Google, Yelp, and Facebook
  • Review widget to display testimonials on your website
  • Referral request automation — ask for referrals at the right moment

Reputation Growth

More Google reviews collected/mo
88% Of homeowners trust online reviews
#1 Factor in contractor selection

PerfectLeads vs. Angi, Thumbtack & HomeAdvisor for Contractors

Stop renting shared leads. Build an exclusive contractor lead pipeline that you own.

Feature PerfectLeads Angi / HomeAdvisor Thumbtack
Exclusive leads (not shared) ✓ 100% yours ✗ Shared with 3–5 contractors ✗ Shared leads
Automated SMS follow-up ✓ Under 30 seconds ✗ You follow up manually ✗ Manual response
CRM & deal pipeline ✓ Full visual pipeline ✗ Basic lead list ✗ No pipeline
Appointment booking ✓ AI-powered 24/7 ✗ Not available ✗ Not available
Landing pages & funnels ✓ Drag-and-drop builder ✗ No landing pages ✗ No landing pages
Review automation ✓ Auto review requests Reviews only (no automation) Reviews only
You own the lead data ✓ Export anytime, yours forever ✗ Platform owns the data ✗ Platform owns the data
Pricing model From $97/mo flat $15–100+ per lead $10–75+ per lead

What Contractors Say About PerfectLeads

Real home service businesses. Real lead generation results.

★★★★★
“We went from 5 leads a month to over 40. The automated follow-up alone is worth 10× the price. I used to lose half my leads because I was on a roof and couldn’t call back for hours.”
Jason T.Roofing Contractor, Texas
★★★★★
“I was spending $1,200/mo on Angi leads that were shared with 4 other plumbers. Now I spend $297 on PerfectLeads and every lead is mine. My close rate tripled because there’s no price competition.”
Mike D.Plumbing Company, Ohio
★★★★★
“The review automation is a game changer. We went from 23 Google reviews to 87 in three months. Now we rank higher in the map pack and get even more organic leads on top of our paid campaigns.”
Lisa K.HVAC Company, Georgia

Contractor Lead Generation Pricing

Plans for every stage of your business. No long-term contracts. Start with a 14-day free trial.

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DIY
$97/mo
Platform access — you build it yourself
  • CRM & Pipeline
  • Pre-Built Contractor Templates
  • SMS & Email Automation
  • Booking System
  • Reputation Management
  • Mobile App
Start Free Trial
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Ads Managed
$997/mo
+ $2,500 one-time setup
Full-service — ads included
  • Everything in Done For You
  • Facebook & Google Ad Management
  • Ad Creative & Copy Production
  • Bi-Weekly Strategy Calls
  • Custom Reporting Dashboard
  • Dedicated Account Manager
Book a Call
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Most contractors choose Done For You. We build your trade-specific funnel, set up your automation sequences, configure your CRM pipeline, and launch your review campaigns. You’re live and generating leads within the first week.

Contractor Lead Generation — Common Questions

Everything contractors need to know about PerfectLeads.

How many leads can a contractor expect with PerfectLeads?

Most home service contractors on Done For You or Ads Managed plans generate 30–60+ exclusive leads per month, depending on market size, ad budget, and trade. Plumbing and HVAC tend to generate higher volume due to emergency demand, while roofing and remodeling generate fewer but higher-ticket leads.

How is PerfectLeads different from Angi or Thumbtack for contractors?

Angi, Thumbtack, and HomeAdvisor sell shared leads — the same homeowner is sent to 3–5 contractors who then compete on price. PerfectLeads builds you your own exclusive pipeline. Every lead goes only to you. Plus you get automated follow-up, CRM tracking, and AI appointment booking that those platforms don’t offer.

What types of contractors does PerfectLeads work with?

All home service trades: roofing, plumbing, HVAC, electrical, general contracting, remodeling, landscaping, pest control, cleaning, painting, flooring, garage doors, fencing, and more. Each trade gets industry-specific funnels and automation sequences.

Do I need to run ads to use PerfectLeads?

No. PerfectLeads works with any traffic source — Google Ads, Facebook Ads, SEO, Google Business Profile, referrals, yard signs, truck wraps, or door knocking. The platform captures and converts leads regardless of source. If you want us to run ads for you, the Ads Managed plan ($997/mo) includes full Facebook and Google ad management.

How fast will I get my first leads as a contractor?

DIY clients who already have traffic can see leads within 1–2 days. Done For You clients typically see their first leads within the first week after launch. Ads Managed clients usually see qualified contractor leads within 48–72 hours of ad campaigns going live.

Can PerfectLeads help me get more Google reviews?

Yes. PerfectLeads includes automated review request campaigns that send SMS or email to homeowners after each completed job. Happy customers are directed to your Google profile. Unhappy customers are routed to private feedback. Most contractors see 3× more reviews per month after activating this feature.

How Many Leads Is Your Contracting Business Missing?

Book a free 15-minute lead audit. We’ll analyze your current setup, show you where homeowner leads are slipping through the cracks, and map out an automated system built for your trade.

No credit card. No commitment. 15 minutes.
PerfectLeads Get Free Audit
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