Lead Generation ROI Calculator
Enter your current numbers. See exactly how much revenue you’re leaving on the table with slow follow-up, low funnel conversion, and manual processes — and what changes when you fix them. No email required.
Your Current Numbers
Enter your real data — or use the defaults to explore.
Your Revenue Projection
How We Calculate the Improvement
PerfectLeads improves your results through three measurable levers. Here’s exactly what we’re projecting and why.
Reducing response time from 5–30 minutes to under 30 seconds increases contact rate by ~35%. Research shows the first responder wins 78% of deals. Currently, your slow response is costing you leads before your sales team even talks to them.
Multi-step qualification funnels convert 20–30% of visitors vs. 3–8% for generic contact forms. PerfectLeads funnels generate more leads from the same ad spend — effectively reducing your cost per lead without increasing your budget.
Automated follow-up, pre-qualification, appointment reminders, and long-term nurture sequences typically improve close rates by 25–40%. Leads are warmer, better qualified, and don’t fall through the cracks.
Why These Improvements Are Conservative, Not Aspirational
Every assumption in this calculator is based on published research and real PerfectLeads customer data. We’d rather under-promise and over-deliver.
Speed to Lead
Responding within 5 minutes makes you 21× more likely to qualify a lead than responding at 30 minutes (Lead Connect). The first responder wins the deal 78% of the time (InsideSales.com). Yet the average business response time is 47 hours. PerfectLeads responds in under 30 seconds — putting you in the top 1% of response times.
Funnel Conversion
Multi-step funnels convert 20–30% of visitors vs. 3–8% for generic contact forms (Unbounce, WordStream). Interactive elements like quizzes, calculators, and multi-step forms increase engagement by creating micro-commitments. PerfectLeads funnels use this psychology to generate 2–4× more leads from the same traffic.
Close Rate Lift
80% of sales require 5+ follow-ups, but 44% of reps give up after one (Brevet Group). Automated nurture keeps you in front of leads through the entire decision cycle without burning out your sales team. PerfectLeads customers consistently see 25–40% close rate improvements — we model a conservative 30% in this calculator.
Industry Benchmarks — How Do Your Numbers Compare?
Reference these benchmarks while using the calculator. If your numbers are below these ranges, you have even more upside.
| Industry | Avg. Cost/Lead | Avg. Close Rate | Avg. Deal Value | Typical Monthly Spend |
|---|---|---|---|---|
| Roofing | $40–100 | 15–25% | $8,000–15,000 | $2,000–5,000 |
| Plumbing | $25–60 | 25–40% | $300–3,000 | $1,000–3,000 |
| HVAC | $30–75 | 20–35% | $500–8,000 | $2,000–5,000 |
| Dental | $20–60 | 30–50% | $500–5,000 | $1,500–5,000 |
| Real Estate | $8–40 | 2–5% | $8,000–15,000 | $500–3,000 |
| Med Spa | $12–45 | 20–35% | $500–5,000 | $1,500–5,000 |
| Solar | $30–80 | 10–20% | $15,000–35,000 | $3,000–10,000 |
| Law — PI | $75–200+ | 10–20% | $10,000–50,000+ | $5,000–20,000 |
| Law — Family | $35–100 | 20–35% | $3,000–10,000 | $2,000–5,000 |
| Pest Control | $15–40 | 30–45% | $200–500 | $500–2,000 |
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Calculate →Calculator FAQ
How does faster lead follow-up increase revenue?
Research shows responding within 5 minutes makes you 21× more likely to qualify a lead compared to 30 minutes. The first business to respond wins 78% of deals. For a business generating 50 leads/month at $5,000 average deal value, reducing response time from 30 minutes to under 1 minute can increase monthly revenue by 30–50%.
What is a good cost per lead for my industry?
It varies dramatically. Home services: $25–75. Dental: $20–60. Real estate: $8–40. Med spas: $12–45. Solar: $30–80. Law firms: $35–200+. Use the industry benchmarks table above as a reference. The more important metric is cost per closed deal — that’s what the calculator helps you optimize.
Are these projections realistic?
We model conservative improvements: 30% funnel conversion lift, 25–40% speed-to-lead improvement (based on your current response time), and 30% close rate improvement. Real PerfectLeads customers often exceed these numbers. The calculator deliberately under-projects to give you a realistic baseline — not a best-case fantasy.
How can I see projections specific to my business?
The calculator gives you a general projection. For a detailed analysis specific to your market, competitors, and current setup, book a free 15-minute lead audit. We’ll review your actual data and show you exactly where the opportunities are.
Like What You See in the Calculator?
The calculator shows the potential. A free lead audit shows the plan. In 15 minutes, we’ll map out exactly what a PerfectLeads system would look like for your specific business, market, and goals.
