Google Tag Manager Market Share Report, Jun 2019

Number of websites that use Google Tag Manager

How many websites uses Google Tag Manager? Of all the 20,559,128 sites that use Widgets, Google Tag Manager is used by 311,800 sites, or 1.52% of all websites. Of all the different Widgets platforms, Google Tag Manager's rank is #12 out of 89.

Google Tag Manager Market Share

Top Competitors
Market Share
Number of websites
31.93%
6,565,403
11.85%
2,436,228
10.91%
2,242,220
7.69%
1,581,668
6.57%
1,351,201
5.19%
1,066,440
4.56%
937,963
3.46%
711,999
3.30%
677,688
2.44%
500,925
1.55%
317,875
1.52%
311,800
1.11%
228,302
1.06%
217,733
0.91%
187,670
0.68%
138,891
0.59%
122,050
0.58%
119,865
0.57%
117,851
0.49%
100,885
0.42%
85,943
0.31%
62,732
0.15%
31,534
0.14%
29,589
0.14%
27,939
0.14%
27,939
0.13%
26,020
0.12%
25,375
0.12%
25,332
0.12%
24,621
0.10%
21,535
0.08%
17,261
0.08%
16,709
0.08%
16,273
0.08%
15,885
0.06%
11,556
0.05%
10,988
0.05%
10,022
0.05%
9,791
0.04%
9,229
0.04%
8,384
0.04%
8,156
0.04%
8,124
0.04%
7,636
0.03%
6,643
0.03%
5,629
0.03%
5,550
0.03%
5,226
0.03%
5,169
0.02%
4,705
0.02%
4,183
0.02%
3,909
0.02%
3,672
0.02%
3,527
0.02%
3,504
0.02%
3,462
0.02%
3,194
0.02%
3,121
0.01%
2,113
0.01%
2,111
0.01%
2,082
0.01%
1,725
0.01%
1,716
0.01%
1,510
0.01%
1,483
0.01%
1,438
0.01%
1,289
0.01%
1,169
0.01%
1,073
0.01%
1,030
0.00%
778
0.00%
738
0.00%
638
0.00%
505
0.00%
446
0.00%
441
0.00%
436
0.00%
272
0.00%
243
0.00%
232
0.00%
165
0.00%
158
0.00%
144
0.00%
136
0.00%
130
0.00%
116
0.00%
74
0.00%
11
0.00%
2

About Google Tag Manager

Google Tag Manager makes it easy for marketers to add and update website tags -- including analytics, remarketing, and more

How did we calculate Google Tag Manager's market share data?

PerfectLeads calculates the market share as the number of websites using Google Tag Manager divided by the number of total companies in the Widgets category. We then round the market share values to the nearest hundredth.

Websites that use Google Tag Manager

Sites in the top 10k on Alexa that use Google Tag Manager

imgur.com
about.com
etsy.com
jd.com
tubecup.com

Sites in the top 100k on Alexa that use Google Tag Manager

zavvi.com
the-toast.net
budget.com
musicradar.com
marketglory.com

Sites in the top 1M on Alexa that use Google Tag Manager

nemours.org
centura.org
tmh.org
allkids.org
dekalbmedical.org