Google Shopping Market Share Report, Nov 2019

Number of websites that use Google Shopping

How many websites uses Google Shopping? Of all the 58,921 sites that use Shopping Engines, Google Shopping is used by 12,273 sites, or 20.83% of all websites. Of all the different Shopping Engines platforms, Google Shopping's rank is #4 out of 4.

Google Shopping Market Share

Top Competitors
Market Share
Number of websites
32.51%
19,155
24.69%
14,547
21.97%
12,946
20.83%
12,273

About Google Shopping

Product Listing Ads send traffic and sales to your website or local store by showing online shoppers images and details of items you sell.

How did we calculate Google Shopping's market share data?

PerfectLeads calculates the market share as the number of websites using Google Shopping divided by the number of total companies in the Shopping Engines category. We then round the market share values to the nearest hundredth.

Websites that use Google Shopping

Sites in the top 10k on Alexa that use Google Shopping

google.com
doggiefood.com
amazon.com
ebay.com
aliexpress.com

Sites in the top 100k on Alexa that use Google Shopping

dermalogica.com
crabtree-evelyn.com
uscellular.com
lifeisgood.com
ferguson.com

Sites in the top 1M on Alexa that use Google Shopping

berkshireblanket.com
vikingrange.com
waterpik.com
hach.com
airgas.com